SEO is search engine optimization. When people are searching for your products, services, or other similar companies are they able to find you before your competitors? If not, you need to invest in SEO and Google Ads. 

Google Ads are of two kinds – search ads & display ads. These are adverts that pop-up when you search on Google (search ads) or are displayed on your screen when you are browsing the web, playing a game or streaming a video (display ads).  These determine your position in the market.

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